In 2017, I created a series of case studies for Med Communications, which are still on their website:
At the start of the project, I created a case study template in InDesign. Once I implemented feedback and got approval on that, I began gathering potential case study options and drafted case studies based on the information available and what I knew as a long-time employee.
As often happens, the original vision for these case studies was not fully implemented. The Business Strategies team was asking for a level of detail and realism that make prospects believe the stories in the case studies, even when confidentiality agreements do not allow clients’ names to be used. Concerns that clients or other members of