Marketing Materials

The Head Bookworm has worked in a number of marketing departments (at VeriFone, Nextteq, and Med Communications).

Projects include:

She has also updated and improved brochures, flyers, and other marketing materials as needed, often working in InDesign to make changes directly.

Case Studies

In 2017, the Head Bookworm created a series of case studies for Med Communications, which are still on their website:


A Case Study: Partnership Provides Scalability and Clinical Operations Expertise

A Case Study: Seasonal Flexibility Provides Call Center Support only when Needed

Process

At the start of the project, she created a case study template in InDesign. Once she implemented feedback and got approval on that, she began gathering potential case study options and drafted case studies based on the information available and what she knew as a long-time employee.

As often happens, the original vision for these case studies was not fully implemented. The Business Strategies team was asking for a level of detail and realism that would make prospects believe the stories in the case studies, even when confidentiality agreements did not allow clients’ names to be used. Concerns that clients or other members of industry would recognize clients ultimately took some of the meat out of the case studies, but Leadership seemed pleased to have the case studies and the social media posts that pointed to them regardless.

Websites

This site was created in WordPress, and the Head Bookworm updates and edits it on a regular basis.

In addition to that website experience, the Head Bookworm has been involved in a couple of website launches, where she has edited all of the text and tested all of the links in the website before the website went live.

Each of the following websites launched while she worked at the respective companies:

Contact us to discuss how we can help you with your website launch. Those are big projects, and you know you need a second set of eyes to make sure all of the links work, there are no typos, and everything works together.